Any one who has any understanding of marketing also
understands the concept
of target audiences. Where matters relating to
animals are concerned,
you don't need to be clairvoyant to know that a primary
audience consists
of those who actually own pets.
Therefore, among those to whom my newsletter, "The
Grass Roots
Journal" was delivered, I included a
special mailing to all Berwyn residents
who were on
record as owning licensed pets. I requested a copy of the
list of
these owners which is
available to anyone under the freedom of information
act. The request was made on January 28 and Clerk Pavlik approved
the
request the same day. Note that
Tom Pavlik's approval was not needed
and
was not requested, yet he gave it.
Over a month after receiving this list, I mailed out The Grass Roots
Journal to thousands of Berwyn residents at my expense including the pet
owners as described above. In an effort to draw attention to the content
of the
newsletter, I addressed the mailing to the name of the family pet.
For
instance, if you had a dog named "Lucky" and your last name was
"Smith", the
mailing would have been mailed to "The Lucky Smith Family".
Upon learning of the mailing to pet owners, Clerk Tom Pavlik
claimed that I did not have the
right to use the pet owner's list to mail a
"political" newsletter to licensed pets.
Aldermen Robert Lovero, Nona
Chapman and Michele Skryd
joined the clerk in calling the newsletter political.
Oddly enough they did not complain that it was mailed to
thousands of Berwyn
residents who DID NOT OWN pets. Apparently it was
only "political" if
you were a Berwyn pet owner.
I never imagined that this light-hearted gesture would
create a
tidal wave of
political bickering. Even the Chicago Tribune covered
the story
with humor on their
front page and came to my home to interview me about
the controversy.
You can read the Chicago Tribune Article and see the video
clip of the
interview by clicking here.
This is the FIRST INSTALLMENT of a multi-part series
which
exposes the
behind the scenes political posturing involving this
political
"Investigation". The goal seemed obvious:
To manipulated the
facts, select
some records while ignoring others and
rearranged them for the purpose of
engineering
political criticism and controversy.